Scale Model Brands: Minichamps

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Minichamps is a diecast car producer founded as Paul's Model Art GmbH in 1990 in Aachen, Germany, best known for its 1/43 scale models. The company grew out of the Danhausen trade catalog of miniature vehicles and specially made Danhausen diecast releases during the 1970s.

The Danhausen legacy

Danhausen was a trade company established in 1921 which sold a variety of products like bicycles and motorscooters. As time passed it focused more on toys and by the 1971 the company was owned by the Grandsons of Emma Danhausen, Hans Peter and Paul Gunter Lang. At this time the Langs moved into selling model cars both over-the-counter and by mail order. The brothers distributed many different marques of mainly 1/43 scale models and began to publish the famous Danhausen World Model Car Book annually from 1971 to 1993, which was the last word in available 1/43 scale models worldwide. The last edition of the catalog in 1993 was 350 pages and listed 15,000 models.

During the mid-1970s, the Langs contracted with several companies, including Tin Wizard, Western Models and AMR (André Marie Ruf) as suppliers of the models they desired. These were almost exclusively white metal and the cars provided were given several different names; one was 'SD Modelle', another 'Metal 43', 'Plumbies' and 'Plumbies Inter'. Yet another was to go on to become the permanent name for the company - Minichamps by Danhausen, at first mainly a range of racing cars. Reportedly, the first model offered to Danhausen by Western Models was a Mercedes-Benz 540K. Though using other companies' miniatures, Danhausen became a model name unto itself and as time passed the brothers tried to cement the relationship as Western Models had supplied Danhausen for about a decade. The Langs wanted to buy Western Models, but owner Mike Stephens declined. Eventually they purchased AMR and Danhausen was finally a defacto producer.

During the 1980s, Danhausen moved into HO scale, producing many white metal models in either kit or fully finished form. These models were called 'Metal 87' and included at least 33 different vehicles.

In the late 1980s, the Lang brothers disputed the direction of the company and Hans Peter departed to found his own hobby shop. From this time on, the Danhausen name was minimized as Paul Gunter and his wife, Romy, took over and formed Paul's Model Art in the late 1990s, which is a name still used alongside the main line of Minichamps. Paul's Model Art started a trend of moving production to China - as labor costs made models too expensive to fabricate in Europe. Generally, diecast models were increasingly made for adult clientele - so the industry was entering a new era when models would not be played with by younger folk, so the question of cars holding their value became a central question.

Paul's Model Art

The first Paul's Model Art diecast car using the Minichamps name was created in 1990; a 1/43 scale GTC Audi V8 driven by Hans-Joachim Stuck. It was the German Touring Car Champion in 1990. The company was officially named Minichamps GmbH in 1996. Minichamps produces die-cast models of Formula One cars and other racing cars, street cars, 1/12 scale motorcycles, trucks & buses, and military vehicles. Cars in 1/43 scale have exceptional detail including items like badges in the center of steering wheels and hubcaps, and separately molded parts for windshield visors, door handles, air vents, headlight lamp lenses, and hood badges. Again, most models are manufactured in China.

The excellent quality of Minichamps die-cast models has been appreciated by car manufacturers, many of whom, like Mercedes-Benz, Audi, Porsche and BMW, have licensed it to produce official promotional replicas. Additionally, model car collectors have sought out some of the company's 1/43 scale models paying very high prices. Possibly the best example is the McLaren F1 GTR West Promotion model made for the West cigarette company which trades for well over US $1000 on eBay. Another rare item was the Michael Schumacher Benetton B195 #17 which was recalled after an error was found: it has been known to fetch over UK £1000. [Source: wiki]

Scale Model Brands: Minichamps
Source: www.scalemodelmuseum.com